Diary of a Designer

Paisley Power

I might have to make a return visit to Los Angeles for some fashion research. My agent has sold 4 of my designs to fashion brands there in 4 days (February 11th to 14th 2020). The last time I was there was in 1989. I’m sure the fashions have changed!
It’s important to get to know your target market. By visiting the fashion stores in LA, I will be able to gauge the styles and colors that are popular with fashion shoppers in the city. It is possible to do fashion research online but it’s much better to see what is actually in store. I will be concentrating mainly on the printed patterned clothing. I will establish the print styles that may develop into future trends. If I can establish the trends, then it will help me to make my own designs in styles that the buyers want.

View of Los Angeles
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